Website & Technical Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8a5co0

AtBoolean, we support top-tier companies in discovering and hiring the best talent.
Today, we are looking for aWebsite & Technical Marketing Specialiston behalf of a leading and rapidly growing international digital platform.
We've been collaborating with this company for a long time with great successful results, and we are proud to support them in finding their next talent.
Faccia ora il prossimo passo nella sua carriera: scorra verso il basso per leggere la descrizione completa del ruolo e invii la sua candidatura.
About the role
We are looking for a proactive, results-drivenWebsite & Technical Marketing Specialistto take full ownership of our website performance, health, and organic growth, with a strong current focus on expanding our exposure in the US market.
In this role, you will bridge technical execution with digital strategy.
You don't need to be a full-stack coder, but you must be a hands-on technical problem solver who knows how to diagnose issues, optimize web platforms, implement fixes (leveraging modern tools and AI), and track measurable results.
Website Health & Performance Optimization:Regularly audit, identify, and fix technical issues impacting load speeds, site health, and user experience (using tools like PageSpeed Insights / Lighthouse).
US Market & Organic Traffic Growth:Lead initiatives to boost organic search performance and digital visibility specifically tailored to the US market.
Technical SEO & Analytics Monitoring:Oversee site architecture, URL structures, indexing, and performance tracking using Google Search Console, Google Analytics, Google Tag Manager, and Semrush.
CMS & Landing Page Management:Manage, build, and optimize website assets and landing pages withinHubSpot(or similar platforms like Salesforce Pardot) for both organic and paid campaigns.
Content & Keyword Strategy:Collaborate with internal specialists to align website content with target audience intent and high-converting keywords.




AI Tool Integration:Smartly leverage AI tools to increase efficiency, draft content, or assist in troubleshooting while maintaining quality and accuracy.
Cross-Functional Collaboration:Work closely with the internal marketing team (SEO, AdWords/Paid Media, Content, Campaigns) and external UX/development agencies to execute website improvements seamlessly.
Languages:Expert level in English (written and spoken).
Knowledge of French or Spanish is a plus.
Hands-on Technical Troubleshooting:Proven experience in diagnosing website performance or SEO issues and implementing solutions independently.
CMS Experience:Strong hands-on proficiency withHubSpot(or experience with comparable platforms such as Salesforce Pardot).
Technical Marketing Stack:Practical experience with:
Google Search Console & Google Analytics
Google Lighthouse / PageSpeed Insights
SEO tools (e.g., Semrush, Ahrefs)
AI-Enabled Workflow:Capability to effectively incorporate AI into daily technical, research, and content tasks.
Basic Web Understanding:Good understanding of web structures/code (HTML/CSS/JS logic) to research issues, fix minor bugs, or work effectively with developers.
Ownership & Proactivity:High degree of initiative; you independently identify broken elements and implement solutions without waiting for instructions.
Strategic & Critical Thinking:Ability to look holistically at web performance, analyze data critically, and propose structured recommendations.
Attention to Detail:Deep familiarity with technical tools, metrics, and best practices.
Communication & Collaboration:Excellent communication skills to interact with cross-functional teams (Sales, Product, Marketing) and handle evolving project requests smoothly.
Coachability & Adaptability:Fast learner, open to feedback, and comfortable adapting to workflows and processes.
What's in It for You?
100% Fully Remote:Enjoy true flexibility on how and where you work.
€35,000 RAL (based on experience).
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A collaborative team culture that values innovation, creativity and excellence.
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8a5co0