Senior Brand Manager
Pubblicato il 07-10-2026 - Ferrero in Bologna
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We are looking for a commercially minded and strategic Senior Brand Manager to drive the growth and success of one of our key categories. Reporting to the Region Marketing Manager, you will play a pivotal role in shaping the long-term vision and positioning of the brand, delivering sustainable growth, increasing market share, and strengthening competitive advantage.
As a Senior Brand Manager within the marketing team, you will develop and execute both short and long-term brand strategies, ensuring marketing investments deliver measurable results while remaining aligned with business objectives. You will be responsible for managing category performance, influencing key business decisions, and collaborating with stakeholders across the UK business and international teams to bring brand plans to life.
This is an exciting opportunity for an experienced marketing professional who combines strategic thinking with strong commercial acumen and a passion for building brands that consumers love.
Main Responsibilities:
You will lead the development and execution of three-year and annual brand strategies, ensuring the brand remains competitive, relevant, and positioned for profitable growth. Working cross-functionally, you will challenge and inspire teams to deliver innovative, consumer-focused marketing plans that support long-term business objectives.
You will be responsible for proposing and managing category budgets, marketing investments, and resource plans, ensuring appropriate allocation of spend across advertising, promotions, research, and innovation activities. Through effective financial management, you will deliver annual profit growth targets and maximise marketing contribution.
A key part of the role involves monitoring market, consumer, and brand performance using a variety of data sources and consumer insights. You will identify opportunities, recommend actions, and lead initiatives that enhance brand