Sponsorships marketing lead
Pubblicato il 07-10-2026 - Lenovo in San Leo
About lenovolenovo is a global technology powerhouse with $83billion in revenue, operating in 180 markets and listed on the hong kong stock exchange. the company focuses on ai‑enabled devices, infrastructure, software and services.role overview reporting to the global sponsorships director, the sponsorships marketing lead defines and drives the sponsorship marketing strategy and activation roadmap across key partnership platforms, especially within the motorsport ecosystem.
Key responsibilities
- define and evolve sponsorship marketing strategies aligned with brand and business priorities.
- develop annual activation roadmaps and leverage plans to translate sponsorship rights into impactful marketing initiatives.
- drive strategic exploitation of sponsorship rights, intellectual property and licensed assets across multiple channels.
- identify innovative audience‑engagement opportunities through content, digital experiences and customer‑engagement programmes.
- act as the governance focal point, reviewing market activation requests and ensuring compliance with contractual,
licensing and brand guidelines.
- build and maintain relationships with rights holders, agencies and strategic partners to unlock additional value.
- support evaluation of new sponsorship opportunities from a marketing and activation perspective.
- collaborate with internal teams to maximise sponsorship visibility across campaigns and customer‑engagement activities.
What we’re looking for
- proven experience in the motorsport industry.
- significant background in sponsorship marketing, motorsport marketing, partnership marketing or brand activation.
- track record of developing and delivering sponsorship marketing strategies and activation plans.
- deep knowledge of the international motorsport ecosystem, including two‑wheel and four‑wheel championships.
- experience with sponsorship rights licensing, asset exploitation and partnership value creation.
- excellent stakeholder‑management, negotiati