Design Digital Consultant

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8aap6n

Questa posizione è in Havas

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Questa occasione è disponibile in Milano - Italy, Roma - Italy.

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Agency: Havas Media Group

Job Description:
Within the strengthening of the Design & Measurement team, Havas Media Network is looking for a Design Digital Consultant to consolidate its strategic vision in the Digital Full Funnel area. The Design & Measurement Team represents the link between Intelligence and Activation. It collaborates with multidisciplinary teams and supports national and international clients in identifying the best growth opportunities, through the definition of effective, measurable, and business-oriented media strategies. The resource will contribute to the definition of digital media strategies aimed at building Media Experience and achieving clients' communication and business objectives. The role has a strong consulting and leadership component,



with a prevalent focus on defining strategic direction rather than operational campaign management.

Main responsibilities

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- Guide the definition of full-funnel digital media strategies, ensuring that investments are consistent with the client's communication and business objectives.
- Translate business objectives into communication and digital activation strategies, defining the most effective budget allocation across channels, formats, and touchpoints.
- Design integrated customer journeys across paid, owned, and earned media.
- Define KPIs, strategic frameworks, and models for measuring the effectiveness of digital strategies across all phases of the funnel.
- Analyze market insights, proprietary data, research evidence, and information from Intelligence, Analytics, and Measurement teams to identify growth opportunities and guide strategic choices.
- Define full-funnel digital strategies, contributing to the int

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8aap6n