Brand Coordinator
Pubblicato il 07-10-2026 - OMODA JAECOO ITALY in Milano
About the position
The Brand Coordinator supports the development and execution of brand strategies to strengthen market presence, ensure brand consistency, and drive sales performance. This role works closely with internal departments, dealerships, and external partners to coordinate brand communications and marketing campaigns aligned with corporate objectives.
Key Responsibilities
- Serve as the key liaison between headquarters and local teams, ensuring clear alignment on brand strategy, priorities, and execution.
- Localize global brand strategies, campaigns, and messaging to effectively resonate with the local market while preserving brand identity.
- Collaborate cross-functionally with marketing teams (digital, media, PR, etc.) to deliver cohesive, integrated brand campaigns.
- Ensure all localized assets and communications strictly adhere to global brand guidelines while meeting local and compliance requirements.
- Arranging and coordinating with internal and external stakeholders for product launches.
- Monitor market trends, competitor activities, and customer insights to provide actionable recommendations for brand optimization.
- Share local market insights and performance updates to support global decision‑making.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field
- 7+ years of experience in brand coordination or marketing functions in automotive industry, preferably in OEM
- Strong organizational and project management skills
- Excellent communication and interpersonal abilities
- Proficiency in Microsoft Office and marketing tools; familiarity with digital marketing platforms is a plus
- Fluent in English and Italian both spoken and written
- Ability to work in a fast-paced, cross-functional environment
- Strong attention to detail and brand awareness
OMODA Motors
OMODA Motors is a new brand built by Chery Group, which is a leading Chinese automobile company. OMODA operates individually from other brands of Chery Group. Its business scope covers the R&D;, production and sales of passenger cars.
Chery Motors
Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.
Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
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