07 ott - Italia
Able
About Us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at:
About The Role
We are looking for a highly systematic Senior Creative Producer to own the ad creative engine for one of our core D2C subscription products in the consumer AI category. You will be fully responsible for the full concept-to-performance loop, generating the angles, driving production volume, running structured tests, performing competitor research, and turning creative-level data into the next round of winning concepts.
This is a high-impact role. Your ad creatives will be the primary performance lever: your work moves CTR, CVR, CPA, and ROAS directly, and you are accountable for those numbers alongside the User Acquisition team.
The bar is high and so is the upside; performance here is directly and significantly rewarded.
Key Responsibilities
- Creative Strategy & Concepting
- Own the creative angle strategy: Define which hooks, pains, and value propositions get tested next
- Develop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats
- Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences
- Build and maintain a documented library of proven angles, hooks, and creative patterns
Production & Testing Velocity
- Own the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week
- Structure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions.
- Produce clear creative briefs for designers to execute high-performing concepts aligned with the brand.
Performance Analysis & Iteration
- Own crea
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