Marketing Specialist
Pubblicato il 07-10-2026 - xFarm Technologies in Milano
xFarm Technologies is an independent tech company, created by farmers for farmers, promoting the digitalisation of the agri-food sector through a comprehensive platform accessible from PCs, tablets and smartphones. The xFarm platform is designed to help agricultural entrepreneurs and industry players manage all business operations simply and efficiently. It is built around five core pillars: Farm Management, Agronomy, Precision Farming, Connectivity, and Sustainability. xFarm Technologies today supports the work of 600.000+ farms, is and present on 16 million hectares in more than 100 countries around the world.
We are seeking a Local Marketing Specialist – Italy & new markets to join the Marketing team in Milan.
As Local Marketing Specialist, you will adapt and execute our global marketing strategy in Italy and new markets in Europe. Your goal is to make campaigns, content and events resonate locally, while staying aligned with xFarm's global brand direction. You will report to the Head of Regional Marketing and work side by side with local sales, product and global marketing teams.
Your responsibilities include but are not limited to:
- Contribute to the country yearly strategic plan working closely with the Head of Regional Marketing to:
- propose and update the go-to-market strategy aligning sales, marketing and product.
- design the local marketing plan at 360° for your countries — including recommendation for budget allocation
- Once defined, you’ll have full ownership of its delivery in particular:
- execution of fairs & local events in your markets: from positioning and target messaging with Sales, briefs for the global content team who produces the materials, logistics, on-site execution and performance reporting.
- adaptation of global content to the specific needs of your markets: website, new product launch assets
- delivery of the social media plan on IG & FB: from editorial plan to asset production and performance monitoring
- analysis of marketing ini