07 ott - Bergamo
ABB
Noi di ABB aiutiamo le industrie a operare in modo più snello e pulito, e ogni persona qui contribuisce a rendere possibile tutto questo. Avrai la possibilità di assumere un ruolo di leadership, sarai supportato nella tua crescita e sarai orgoglioso dell'impatto che creeremo insieme. Unisciti a noi per contribuire a far funzionare ciò che fa funzionare il mondo.
Questa Posizione Risponde a
Marketing Manager
Global Segments Digital Marketing Specialist to lead strategic marketing efforts across key segments in ABB Electrification Smart Buildings (ELSB) and Smart Power (ELSP) portfolios with a strong emphasis on digital marketing techniques. Develop and execute segment-specific marketing plans, drive digital transformation initiatives, and translate technical innovations into customer-centric strategies while collaborating across divisions, sales teams, and business lines to achieve market share growth.
The preferred hiring locations are Cary, NC, USA; Bergamo, Italy; and Lüdenscheid, Germany. This position supports a remote work model.
Key Responsibilities
• Lead the development and execution of the strategic marketing plan for the Food & Beverage segment and drive digital marketing execution across Rail and Buildings segments, with the goal of attaining market share growth in a competitive market.
• Collaborate with Business Lines and Agile teams in Smart Buildings and Smart Power divisions as well as segment sales and segment marketing leaders to understand technical specifications and market needs, translating them into customer-centric marketing strategies.
• Collaborate with Agile Units, Business Lines, Global Marketing, Sales Organization and Local Sales Units to guarantee a coordinated approach to customers. Ensure alignment on key marketing objectives and strategic initiatives.
• Conduct in-depth market research and competitive analysis to identify growth opportunities and position solutions effectively in the market.
• Foster relationships with interna
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