Intern, Activation Search
Pubblicato il 08-10-2026 - WPP in Milano
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
We are seeking a curious and dynamic Intern to join a dedicated client team within our digital unit. This role offers an exceptional opportunity to acquire a thorough understanding of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You will gain hands‑on experience, directly contributing to projects that deliver measurable client success by optimizing presence and engagement across key search engines and social platforms for our most important clients.
Activities
- Support the creation, management, and optimization of Search Advertising campaigns on platforms such as Google Ads and Bing Ads.
- Assist in the management of Paid Advertising activities across various social media platforms, including Facebook, Twitter, YouTube, Pinterest, and TikTok.
- Conduct daily analysis of campaign performance, monitoring spending, and assessing the achievement of defined objectives to ensure optimal delivery.
- Contribute to the generation of comprehensive performance reports and assist in identifying opportunities for optimization to maximize results for both internal and client review.
- Collaborate closely with Search & Social Specialists to analyze campaign outcomes, derive actionable insights, and contribute to formulating data-driven recommendations for future strategies.
Skills and Experience
- Currently pursuing or recently completed a Bachelor's degree in Economics, Advertisi