Digital Applications Product Manager
Pubblicato il 08-10-2026 - Prada in Bologna
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
JOB PURPOSE
The Digital Applications Product Manager is accountable for the vision, strategy, governance, and business performance of the Digital Retail Applications portfolio. The role leads the Digital Applications Product team and drives the evolution of solutions supporting Clienteling, Retail Operations, Omnichannel Services, Event Management, Repair, MTM/MTO and future retail innovation initiatives across all brands and regions. Acting as a strategic partner to Business, Digital and IT leadership, the role ensures that product investments deliver measurable business value, operational efficiency and a consistent omnichannel customer experience.
RESPONSIBILITIES
- Define and own the Digital Applications strategy and multi-year roadmap.
- Establish product vision, priorities, governance and investment decisions across the portfolio.
- Ensure alignment between Digital initiatives, business objectives and brand strategy.
- Identify opportunities for innovation, scalability and process transformation.
- Oversee the Digital Applications ecosystem and product lifecycle management.
- Prioritize initiatives based on business value, strategic relevance and resource capacity.
- Manage dependencies across Digital, IT and business functions.
- Ensure consistency across all retail digital products and customer journeys.
- Lead, coach and develop Product Owners and Product Specialists.
- Define team objectives and performance expectations.
- Foster product management best practices and continuous improvement.
- Partner with senior stakeholders across Retail, CRM and Client Development, Operations, Marketing and IT.
- Facilitate strategic alignment and decision-making.
- Represent the Digital Applications domain within global transformation programs.
- Define and monitor product KPIs and business outcomes.
- Manage product budgets, resource allocation and investment priorities.
- Drive adoption, operational efficiency and business value realization.
KNOWLEDGE & SKILLS
Minimum 8 years of experience in retail/ clienteling/ digital product management.
Strong understanding of clienteling workflows and user experiences in luxury industry.
Solid background, with digital App: design and backend integration patterns.
Strong analytical mindset with experience working with digital KPIs and business performance analysis.
Advanced knowledge of Atlassian tools (Confluence, Jira).
Knowledge of reporting tools (Power BI, Adobe, etc.).
Very good usage of AGILE and Waterfall operating model and project management and familiarity with SCRUM, Agile or Design Sprint methodologies.
Strong attention to detail and excellent organizational skills.
Ability to manage multiple priorities and projects simultaneously.
Ability to maintain positive and healthy relationships with all project team members and stakeholders.
Ability to work effectively with cross-functional and international teams.
English B2 or above, both written and spoken.
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Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.
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