08 ott - Milano
Altro
We are looking for a figure capable of creating and developing, both nationally and internationally, a Content Marketing, Public Relations and user engagement strategy, in line with company objectives.The candidate must have a strategic-creative approach on an editorial level, reporting the results directly to the company's CEO.The resource must be creative, innovative and passionate, in particular it must have skills in the Fintech or Finance world.He/she will have to manage the presence of the company on the different channels (existing or new) by working closely with the marketing team.He/she will also have to manage relations with journalists to feed the company's presence in the general and sector press.
Responsibility
Development of the Content Marketing and Digital PR strategy for the growth of the brand
Definition of objectives and priorities related to Content Marketing
Competition analysis and related KPI definition and monitoring
Strategic-creative approach on editorial level and its elaboration
Writing, sharing and promotion of multimedia and non-multimedia contents (Native adv, ...)
Analytical report of the activities carried out
Development and maintenance of relationships with stakeholders
Training and Technical Skills required
Previous work experience in the sector of at least 2-3 years
Experience in the Fintech or Finance world
In-depth knowledge of the business logic related to Content Marketing and the related engagement logic
Knowledge of the macro dynamics of SEO and communication in general
Excellent copywriting skills
Excellent knowledge of English (spoken and written)
Advanced problem solving and planning skills for deliverable and timeline management
Personal characteristics
Ability to manage a team of people and for team work
Ability to work autonomously and proactively
Good communication and interpersonal skills
Ability to recognize business and research objectives and execute activities accordingly
Strong problem solving skills
Software and tools
CRM (eg. Hubspot)
Social media for the management of professional contacts (Linkedin)
Automation platforms for email marketing (eg Sendinblue)
Social media programming platforms (eg Facebook Business Suite)
Content production on CMS (Wordpress)
Nice to have
#J-18808-Ljbffr
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