Own Renesas solution marketing strategy for motor drives in EMEA, covering industrial drives & servo, building automation, HVAC, appliances, power tools, drones and 2-wheelers market segments.
Act as an industry-expert by providing vision, guidance & expertise to Renesas' sales & FAE community, customers and distribution network.
Analyse market drivers & business potential, customer challenges & competition's positioning; identify white spaces and new business opportunities.
Define solutions roadmap, value proposition, collaterals (kits, reference designs, documentation, tutorials) and go-to-market in collaboration with HW and SW product groups; act as the voice of EMEA market inside Renesas.
Proactively promote solutions to customers and distribution network, in collaboration with Renesas' sales & FAE organisation and channel marketing team.
Acquire new customers, identify cross‑selling and up‑selling opportunities, contribute to increase funnel generation & conversion.
Build up an ecosystem of partners (design houses, SW providers, labs...),

This position can be filled also in:Bachelor of Science or Master of Science in Electrical Engineering or in similar field
~7 years or more experience in business development, technical marketing, technical sales, field application engineering or product management in the semiconductor, power electronics or motor drive industry.
~ Solid working knowledge of motor drive systems: BLDC/PMSM/ACIM/SynRM, FOC and sensorless control, inverter topologies, gate driving, current/position sensing, MCUs and real‑time control, power switches (Si/SiC/GaN), EMC and thermal considerations, functional safety (IEC 61800-5-2/STO, ISO 13849, IEC 61508) and relevant standards.
~ Entrepreneurial self‑starter: builds the plan and then executes it hands‑on.
~ Strong business acumen: financial literacy, market & competitive insight, strategic & systems thinking, customer & value orientation, decision‑making & prioritisation under uncertainty.
~ cross‑

Senior Staff Business Development Engineer

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Field Application Engineer

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