SEO Copywriter – Digital Marketing Agency
Pubblicato il 08-10-2026 - The Elitejob in Bologna
We are seeking a talented and results-driven SEO Copywriter to join our dynamic digital marketing agency in Italy. This is a remote/hybrid position, allowing flexibility to work from home or in our office when needed.
As an SEO Copywriter, you will be responsible for creating high-quality, optimized content that enhances search engine rankings, engages audiences, and drives conversions. You will collaborate with SEO specialists, content strategists, and marketing teams to develop compelling blog posts, website copy, product descriptions, and landing pages.
This role is ideal for a creative writer with a strong understanding of SEO principles, digital marketing trends, and audience engagement strategies.
Key Responsibilities
- Research and write SEO-friendly content for websites, blogs, landing pages, and marketing materials.
- Conduct keyword research and integrate relevant keywords naturally into content.
- Optimize headlines, meta descriptions, and on-page SEO elements to improve rankings.
- Work closely with SEO specialists and digital marketers to align content with business goals.
- Analyze content performance and update existing content for better search visibility.
- Stay updated with the latest SEO trends, Google algorithm changes, and digital marketing strategies.
Required Skills and Qualifications
- Proven experience as an SEO Copywriter, Content Writer, or similar role.
- Strong understanding of SEO best practices, including keyword research, link‑building strategies, and content optimization.
- Excellent writing, editing, and proofreading skills in English (additional languages like Italian are a plus).
- Familiarity with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Yoast SEO.
- Ability to create engaging, conversion‑driven, and user‑friendly content.
- Experience with WordPress, CMS platforms, and content publishing.
- Strong research skills and ability to write across various industries and topics.
Experience
- 1-3 years of experience in