06 ott - Latina
Procter & Gamble
OverviewIn this role you shape influencer-driven brand narratives and foster vibrant communities across social platforms.
You will partner with Brand and Media to select creators, craft campaigns, and optimize impact through data-driven insights.
You'll manage end-to-end executions, monitor sentiment, and translate trends into compelling content.
Join a marketing-focused team at P&G; to help build brands consumers love and trust.
Retribuzione / BenefitsContinuous coaching
Formal training
Day-to-day mentoring
Dynamic and respectful work environment
Support for work-life balance
ResponsabilitàDefine influencer engagement strategies with Brand and Media Managers
Identify and select influencers and creators aligned with brand objectives
Develop creative briefs and campaign guidance for collaborators
Manage relationships with influencers, agency partners, and talent reps
Ensure high-quality content delivery and premium campaign execution
Own end-to-end campaign execution: briefing, rollout, performance tracking, ROI evaluation
Engage audiences and foster community advocacy around campaigns
Drive user-generated content and advocacy initiatives to amplify brand communities
Monitor social conversations, competitor activity, and industry trends to manage risks
Maintain and evolve influencer databases and partnerships
Use social listening and insights to inform recommendations and advocacy business cases
Create and adapt content for digital channels (ad copy, concepts, briefs, storyboards)
Leverage AI-powered tools for ideation, asset adaptation, and testing
Translate insights into creative recommendations and optimize campaigns
Requisiti fondamentaliExperience in influencer marketing, social media, or brand partnerships
Experience managing social communities, advocacy programs, or UGC
Background in beauty, luxury, fashion, or premium consumer goods is advantageous
Strong project and stakeholder management with multiple priorities
Analytical mindset to assess campaign performance and derive insights
Highly organized, proactive, and able to work independently across teams
Curious, accountable, and informed about digital and influencer trends
Strong content creation and storytelling for diverse audiences
Familiarity with GenAI tools for content creation and optimization
Understanding of platform-specific best practices for Meta, TikTok, YouTube, Amazon
Strong ability to connect creative metrics to optimization opportunities
Intermediate to advanced English proficiency
communication
project management
collaboration
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