Web Content Specialist

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pArtisan of travel since****,Orient Express sublimates the art of travel with its luxury trains, hotels, and sailing yachts.
The brand has just launched its first hotel, Orient Express La Minerva, in Rome – which will be followed by Orient Express Venezia in****.
The experience continues with the recent launch of La Dolce Vita Orient Express train, followed by Orient Express Corinthian in ****, the first of two Orient Express Sailing Yachts, and finally, the return ofL'OrientExpress train to railways.Since****, Orient Expressispart of Accor Group's leading collection of luxury brands with a century-old legacy in the hotels and fine- dining sectors.
In ****, Accor and LVMHentered intoa strategic partnership to accelerate the development of Orient Express.
Follow the journey Instagram or visit the website at /p h3Job Description /h3 pOrient Express Trains Hotels Italy is looking for a bWeb Content Specialist /b to support the management, development, and optimization of its websites.
/p pThe role will be responsible for digital content publishing and quality, day-to-day CMS management and the coordination of activities aimed at improving organic visibility, user experience and website performance.
/p pThis is a hands-on role requiring autonomy and strong operational skills.
The candidate should be comfortable working directly with WordPress and Drupal, while collaborating with Marketing, Brand, IT, third party agencies and developers.
/p pThe role will contribute to the development of the website as a platform for communication, discovery and conversion, while ensuring consistency with the Orient Express brand identity and tone of voice.
/p h3Qualifications /h3 ul liManage the publication, updating and quality control of content across Orient Express Trains Hotels Italy websites using WordPress, Drupal and other CMS platforms.




/li liCoordinate the creation and updating of pages, landing pages, offers and multilingual content, ensuring alignment with brand identity, tone of voice and editorial standards.
/li liManage images, videos, documents and other digital assets within the CMS and media libraries.
/li liSupport SEO, GEO and content optimization activities, including metadata, internal linking, page structure and search visibility.
/li liContribute to content optimization for search engines, AI search, answer engines and generative platforms.
/li liAnalyse website performance and contribute to CRO and user experience initiatives, identifying improvement opportunities across navigation, content, calls to action and key journeys.
/li liContribute to the definition and implementation of A/B testing and other conversion rate optimization initiatives.
/li liSupport website development through requirements gathering, ticket management, testing, troubleshooting and the coordination of new functionalities, plugins and integrations.
/li liManage first-level troubleshooting activities.
/li /ul h3Additional Information /h3 pbRequirements /b /p ul li3-5 years of experience in web content management, website management or digital content operations.
/li liHands-on experience with WordPress and Drupal.
/li liKnowledge of on-page SEO, technical SEO, CRO and UX principles.
/li liFamiliarity with GA4, Google Search Console and web analytics tools.
/li liBasic knowledge of HTML and CSS.
/li liExperience managing tickets, testing, bugs and releases.
/li liExcellent command of English.
/li liStrong attention to detail, autonomy and stakeholder management skills.
/li /ul pBy clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8asujd