MEDIA STRATEGIST

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8atk83

We are looking for a hands-on, data-driven Media Strategist willing to learn and explore the Retail Media world across Europe. You will become the engine room of our retail media plans, working directly within the ecosystems of partners like MediaMarkt, Currys, Argos, Unieuro, Darty, and more.

As a key member of the Global Paid Media team, you will bridge the gap between performance marketing and commercial sales, ensuring our products are winning the "digital shelf" and driving measurable ROI.

Do you already have experience in Media Campaigns and you love it but you are eager to increase your experience and expertise on Retail Media? Perfect, we will create the ideal learning path for you

Key Responsibilities
- Operational Leadership: End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers.
- Media Planning & Execution: Develop and implement bespoke media plans for partners such as MediaMarkt, Currys, Argos, and Unieuro, aligning with seasonal peaks and product launches.
- Budget Management:



Manage and allocate retail media budgets, ensuring optimal spend across different platforms to hit ROAS and Market Share targets.
- Performance Optimization: Conduct daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion.
- Reporting & Insights: Translate complex data into actionable insights. You will provide the Head of Paid Media with weekly/monthly performance deep-dives and "so-what" summaries.
- Stakeholder Collaboration: Act as the technical point of contact for local trade marketing teams and external retail media networks/aggregators.

Job Profile

Who You Are
- 3-5 years of experience in Paid Media campaigns minimum, with an overall experience in Marketing and Media roles of 7+ years
- Strong analytical mindset
- Interested in Retail Media

Technical Skills & Qualifications
- Advanced knowledge of Excel/Google Sheets, Looker
- Full professional fluenc

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8atk83