MEDIA STRATEGIST

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8az309

pWe are looking for a hands-on, data-driven Media Strategist willing to learn and explore the Retail Media world across Europe. You will become the engine room of our retail media plans, working directly within the ecosystems of partners like MediaMarkt, Currys, Argos, Unieuro, Darty, and more. /p pAs a key member of the Global Paid Media team, you will bridge the gap between performance marketing and commercial sales, ensuring our products are winning the "digital shelf" and driving measurable ROI. /p pDo you already have experience in Media Campaigns and you love it but you are eager to increase your experience and expertise on Retail Media? Perfect, we will create the ideal learning path for you! /p h3Key Responsibilities /h3 ul liOperational Leadership: End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers. /li liMedia Planning Execution: Develop and implement bespoke media plans for partners such as MediaMarkt, Currys, Argos, and Unieuro, aligning with seasonal peaks and product launches. /li liBudget Management: Manage and allocate retail media budgets, ensuring optimal spend across different platforms to hit ROAS and Market Share targets. /li liPerformance Optimization: Conduct daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion. /li liReporting Insights: Translate complex data into actionable insights. You will provide the Head of Paid Media with weekly/monthly performance deep-dives and "so-what" summaries. /li liStakeholder Collaboration: Act as the technical point of contact for local trade marketing teams and external retail media networks/aggregators. /li /ul h3Job Profile /h3 h3Who You Are /h3 ul li3-5 years of experience in Paid Media campaigns minimum,



with an overall experience in Marketing and Media roles of 7+ years /li liStrong analytical mindset /li liInterested in Retail Media /li /ul h3Technical Skills Qualifications /h3 ul liAdvanced knowledge of Excel/Google Sheets, Looker /li liFull professional fluency in English is mandatory. Proficiency in other languages is a significant plus /li liProven track record of managing high-budget campaigns /li /ul h3Why Join Us? /h3 ul liWe will give you the chance to learn about Retail Media and play a central role in shaping the retail media roadmap for a global player. This isn't a "siloed" role; you will be at the heart of our digital transformation, working directly with the Head of Paid Media to redefine how we sell in the digital age. /li /ul h3What we offer /h3 ul liDynamic Environment: Work in a fast-paced and challenging environment. /li liImpactful Work: Make a real difference in the quality of products that millions of people use every day. /li liGrowth Opportunities: Develop your career within a leading global company. /li liWellbeing initiatives (engagement survey, welfare program, company restaurant, health insurance) /li liWork-life balance (flexible work hours, remote work options) /li liPartnerships and shopping programs (special price for company products, external partnerships discounts, smart lockers) /li liTransparent Compensation: We offer a salary aligned with your expertise and dedication, fostering equity. /li liOur salary range for this position is 50.000€-65.000€, plus MBO, and the applicable collective bargaining agreement (CCNL) is metalmeccanico. /li liThe final offer and classification level may vary based on objective and gender-neutral criteria, such as the candidate's skills, seniority, background and the qualifications for the job. /li /ul pWe are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions. /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8az309