Brand Marketing Planning

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8b0age

Mission
This role leads the development, coordination, and execution of global marketing strategies and project briefs, translating the company’s brand ambition and business priorities into clear, compelling, and actionable direction. The profile will ensure consistent and high-quality delivery across all major brand initiatives by acting as a key reference point for cross-functional stakeholders.
Main accountabilities
• Define global brand marketing frameworks and strategies, translating brand ambition, business objectives, consumer insights, and market opportunities into clear priorities.
• Develop clear, compelling, and actionable global project briefs that provide a strong strategic foundation for execution.
• Integrate and critically assess input from Marketing & Communication, Sales, Training, and other key stakeholders to ensure strategic consistency and relevance.
• Lead complex, high-profile, and cross-functional projects end-to-end, from strategic definition through launch.
• Manage project governance, timelines, dependencies,



and stakeholder alignment to ensure high-quality and timely delivery.
• Drive creative and lateral thinking, challenging conventional approaches to deliver distinctive and impactful brand experiences.
• Partner with the Research & Insights team to define project KPIs and success criteria, assessing executional excellence, strategic contribution, brand impact, and business relevance.

Technical Skills
• University Degree in Economics, Management Engineering, Marketing or similar field
• 5–7 years of relevant experience in brand marketing, project management, strategic consulting, or a related field
• Proven ability to lead complex, multi-stakeholder, and global projects from strategic definition through execution
• Solid project management capabilities, including governance, planning and KPI definition
• Previous experience in luxury, fashion, beauty or premium consumer brands is highly valued
• Fluency in Italian and English

Soft Sk

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8b0age