Marketing Strategist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8b0mf3

ppColossus Digital is a technical provider in blockchain, helping institutions like banks, funds, and custodians participate in blockchain ecosystems, focusing on staking. Colossus digital created the Institutional Hub, a B2B Marketplace that enables secure, compliant staking directly from custody providers, such as Ledger Enterprise, Fireblocks or Dfns, unlocking asset productivity across multiple blockchains. /p h3Role overview /h3 pColossus is looking for a Marketing Strategist to drive our digital presence and brand awareness across key platforms. This role is pivotal in shaping how institutional clients—including banks, venture capital firms, digital asset managers, and funds—engage with our content and solutions. /p pAs part of the marketing team, you will be responsible for managing our social media campaign, community engagement, advertising campaigns on google, promote our product for a B2B target, ensuring our thought leadership in blockchain and digital assets reaches the right audience. /p pThis role requires a proactive, analytical, and creative mindset, with the ability to translate complex blockchain topics into engaging content for institutional stakeholders. /p h3Responsabilities /h3 pCollaborate on social media strategies across bYouTube, LinkedIn, X, and Substack /b to increase visibility, reputation, and community engagement. /p pCoordinate marketing campaigns and corporate visibility efforts with external bPR agencies /b. /p pCreate, execute, and optimize paid ads campaigns across bGoogle, LinkedIn, and X (Twitter) /b. /p pAlign marketing communications with product development cycles to support blaunches, updates, and technical announcements /b. /p pSupport go-to-market execution with bproduct positioning documents, one-pagers, and value proposition frameworks /b. /p pCollaborate with product and compliance teams to ensure alignment in messaging and market relevance.



/p h3Email Marketing /h3 pPlan and execute btargeted email campaigns /b (newsletters, product announcements, event invitations) to segmented audiences (validators, partners, prospects). /p pWork alongside the content team to bcraft high-converting emails /b with compelling copy and clear CTAs. /p pMonitor performance (open rate, CTR, conversions) and boptimize campaigns based on engagement analytics /b. /p pManage tools to ensure bdeliverability and audience growth /b. /p h3Onsite marketing /h3 pManage content and updates on the bWordPress website /b, ensuring that product messaging, UI, and CTAs are clear and conversion-oriented. /p pCreate and maintain blanding pages for product verticals, events, and campaigns /b. /p pCoordinate with design and dev teams to ensure site performance and UX meet institutional expectations. /p pTrack and improve onsite funnels using bGoogle Analytics, heatmaps, and A/B testing /b. /p pIdentify and implement SEO opportunities in coordination with technical teams. /p h3SEO Analytics /h3 pMonitor and optimize website performance using bGoogle Search Console, Google Analytics, and relevant tools /b. /p pSet up and refine bconversion goals /b in line with marketing KPIs. /p pAnalyze website and campaign performance, generating actionable reports for decision-making. /p pTrack and report on key metrics across platforms including bLinkedIn, X, and Substack /b.



/p h3Event support coordination /h3 pSupport the planning and promotion of industry events, workshops, and conferences such as Staking Summit, Digital Asset Summit and others.. /p pCoordinate logistics, speaker materials, and post-event follow-ups. /p pAssist in the creation of branded collateral for live and virtual engagements. /p pEvaluate event success through lead generation, participant feedback, and ROI metrics. /p h3Requirements /h3 pThe Social Media Marketing Specialist at Colossus must be proficient in a range of digital marketing, content creation, and analytics tools to effectively execute campaigns, optimize performance, and maintain brand consistency. The ideal candidate should have expert‑level knowledge and hands‑on experience with the following: /p pGoogle Search Console, Google Analytics, Google Tag Manager /p pWebsite Seo and optimization /p pSubstack, Mailchimp or similar email platforms /p pAds: LinkedIn Campaign Manager, X Ads, Google Ads /p pStrong communication, writing, and analytical skills /p pFamiliarity with B2B SaaS or Web3 industry /p pFluent in English; excellent communication skills /p pAbility to work independently in a remote‑first environment /p h3Nice to have /h3 pExperience with institutional custody providers (e.g., Fireblocks, Ledger Enterprise) /p pUnderstanding of staking mechanisms (PoS networks) /p h3What we offer /h3 pCompetitive salary and performance‑based incentives. /p pOpportunity to work with a cutting‑edge team at the forefront of blockchain innovation. /p pFlexible work environment (remote, hybrid, or on‑site). /p pProfessional development opportunities and a supportive company culture. /p pThe chance to make a meaningful impact in the rapidly growing digital asset industry. /p pWe are an equal‑opportunity employer and value diversity in our team. /p pEngage with the future of finance /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8b0mf3