App Analytics Senior Specialist
Pubblicato il 09-10-2026 - Prada Group in Milano
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence
and with a vision of innovation. The Group, a world leader in the luxury sector,
operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s,
Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
JOB PURPOSE
For the Digital Insights Team based in Milan HQ, we are looking for the App
Analytics Senior Specialist who will support the measurement and optimization of
mobile app and digital experience performance across the Group ecosystem. The
role will be responsible for generating actionable insights, monitoring key
performance indicators, and partnering with cross-functional teams to improve
engagement, retention, conversion, and overall business outcomes. We offer a
stimulating work environment, with multiple innovative projects and a network of
colleagues with different skill sets and backgrounds (UX Designers, Product
Owners, Data Analysts, E-commerce, Media).
RESPONSABILITIES
* Monitor and optimize app performance for B2C and B2B mobile experiences
through KPI tracking, reporting, and dashboarding.
* Develop, maintain, and optimize solutions to track acquisition, engagement,
retention, and conversion performance
* Perform in-depth analyses to identify user behavior trends, performance
drivers, and opportunities for optimization
* Collaborate with Product, UX, Marketing, CRM, and Tech teams to translate
data into actionable insights and recommendations
* Support experimentation and A/B testing activities, contributing to the
evaluation of user experience and business performance improvements
* Ensure accurate implementation and quality assurance of mobile analytics
solutions (e.g., SDKs, event tracking, attribution platforms)
* Contribute to the definition and adoption of analytics best practices,
promoting a data-driven approach across teams
* Provide analytical support to stakeholders by tailoring insights to different
business needs and a