Marketing Specialist
Pubblicato il 09-10-2026 - Technogym in Cesena
Marketing Specialist **Location**:Cesena, FC, IT **Function/Branch**:Marketing **Type of contract**:Permanent Employee
Our CompanyTechnogym inspires **70 million daily users** to train using our **innovative & engaging solutions for fitness, sport and health**. By promoting the **Healthness lifestyle** of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the **right spirit to join Technogym because you have the IMBESTIO**! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!Your RoleWe are looking for an enthusiastic and results-driven **Marketing Specialist** who will be in charge of creating, planning, and executing local trade strategies.Your Impact- Execute the segment marketing plan, in accordance with the Marketing Manager
- Organize and manage local trade marketing events (trade shows, exhibitions, seminars, etc.) coordinating all local suppliers involved
- Maintain a clean database which is consistent with the business objective of growing penetration
- Deploy all sell-in and sell-out tools (events, mailings, web marketing) to generate leads, orders and sales in accordance with the Segment Sales strategy
- Leverage merchandising value and ensure proper stock management and control
- Provide marketing cost reporting and analysis to monitor marketing activities, ROIs and sales targets of the different lines of business.
- Support the Inside Sales team in maximizing the database by developing lead-driving campaigns able to reach potential new customers as well as maintaining existing customers’ energy, loyalty and interest in Technogym
About YouIdeally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical.What you should bring: - 3-5 years’ experience as Trade Marketing Specialist or time spent in the field of marketing/communications
- Bachelor’s or Master’s Degree, preferably in Marketing
- Marketing and market analysis skills
- Strong Knowledge of CRM (preferably Salesforce)
- Project Management and problem solving skills
- Knowledge of sell out tools & merchandising
- Ability to create and cultivate a network
- Presentation & Communications Skills
- Digital marketing skills
Technogym is an Equal Opportunities Employer- Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!