Technology Marketing Specialist
Pubblicato il 09-10-2026 - Baker Hughes Gruppe in Firenze
Do you enjoy working with cutting‑edge technology?
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Would you like to help shape the future of our global energy?
Join our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at .
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The Technology Marketing Specialist is an individual contributor role responsible for supporting product and technology marketing execution across Baker Hughes’ portfolio. Reporting into the Senior Manager, Technology Marketing, this role supports the development of clear positioning, differentiated messaging, and effective go‑to‑market activation for Baker Hughes’ products and services.
This role is intended for a growing product marketing professional who works closely with Product Management,
Technology, Engineering, and Commercial teams to translate technical capabilities into market-ready value propositions. The role also plays an important supporting function in competitor intelligence and benchmarking, monitoring how competitors' position, message, and market comparable offerings to help Baker Hughes sharpen differentiation and measure its marketing effectiveness.
The role operates within the Commercial & Technology Marketing (CTM) Center of Experience (CoE), part of the Brand, Marketing and External Communications function, and follows disciplined technology marketing practices.
Strategic Objectives
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- Enabling consistent, differentiated product and technology positioning across priority portfolios.
- Supporting successful product commercialization and go‑to‑market execution.
- Contributing insight‑driven marketing improvement through competitor and market analysis.
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