Sponsorships Marketing Senior Lead

09 ott - Segrate
Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com,



and read about the latest news via our StoryHub. Reporting to the Global Sponsorships Director and working as part of the Sponsorships team, the Sponsorships Marketing Senior Lead will be responsible for defining and driving the sponsorship marketing strategy and activation roadmap across key partnership platforms. The role combines strategic planning with hands-on activation leadership, ensuring that sponsorship rights, assets and investments are transformed into impactful marketing programs that strengthen brand positioning, engage target audiences and support business objectives across global and local markets. Given the nature of the sponsorship portfolio, the ideal candidate brings a proven motorsport background and a deep understanding of their commercial, media, sponsorship and partnership dynamics. Strong familiarity with the key stakeholders across the motorsport industry, including rights holders, teams,

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