Job Description
General Summary:
The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics.

Key Duties and Responsibilities:
• Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions
• Directs the development and implementation of strategic and tactical plans for assigned product
• Collaborates with Vertex external communications review committee to approve materials for external use with customers
• Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
• Develops strong partnerships with cross-functional team to support business goals
• Ensures appropriate metrics are in place to measure impact of tactics in field
• Leads and manages agency partners to ensure on budget and timely deliverables

• Acts as an advisor or coach to mentor other members of the team

Knowledge and Skills:
• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Strong working knowledge of market forecasts and relationship of business drivers to revenue
• Strong working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:
• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

At Vertex, we e

Marketing Associate Director, Hemoglobinopathies

Addetto/a vendite prodotti di consumo

Operaio/A Mulettista Addetto/A Magazzino

Ricevi nuove offerte di lavoro

Pre - Sales Senior

IT System Admin con Inglese