Brand Content Strategist
Pubblicato il 10-10-2026 - Jobgether in Padova
Our partner is looking for a Video Content Strategist based in Italy. This role offers the opportunity to shape and scale a high-impact YouTube presence within a fast-growing financial technology environment.
You will own the video content pipeline from idea generation and selection through scripting, packaging, testing, and optimization.
The role combines exceptional storytelling with a deep understanding of audience behavior, YouTube performance, and content strategy.
Working closely with marketing, production, research, and leadership teams, you'll have substantial ownership over the channel's editorial direction.
This is an ideal opportunity for a strategic content professional who thrives on experimentation, strong creative judgment, and measurable results.
Own the end-to-end video content pipeline, generating, evaluating, prioritizing, and developing ideas using input from marketing, research, and other internal sources.
Develop compelling titles and thumbnails, test different packaging approaches, and use performance insights to improve click-through and overall content reach.
Write medium- and long-form video scripts that make complex financial, economic, and Bitcoin concepts accessible, engaging, and memorable.
Create strong hooks and introductions designed to capture attention and sustain viewer engagement throughout each video.
Work with production teams to ensure the final story edit follows the intended structure, pacing, narrative, and creative direction.
Monitor YouTube performance metrics including views, audience retention, retention curves, click-through rate, and returning-viewer rate.
Use audience and performance data to continuously refine content ideas, storytelling techniques, titles, thumbnails, and production approaches.
Build repeatable systems for idea management, content filtering, scripting, creative testing, and performance optimization.
Collaborate closely with hosts, producers, marketing professionals, researchers, and company leaders