10 ott - Latina
Procter & Gamble
Overview In this role you shape influencer-driven brand narratives and foster vibrant communities across social platforms. You will partner with Brand and Media to select creators, craft campaigns, and optimize impact through data-driven insights. Join a marketing-focused team at P&G; to help build brands consumers love and trust.
Retribuzione / Benefits
Formal training
Dynamic and respectful work environment
Define influencer engagement strategies with Brand and Media Managers
Identify and select influencers and creators aligned with brand objectives
Develop creative briefs and campaign guidance for collaborators
Manage relationships with influencers, agency partners, and talent reps
Own end-to-end campaign execution: briefing, rollout, performance tracking, ROI evaluation
Maintain and evolve influencer databases and partnerships
Use social listening and insights to inform recommendations and advocacy business cases
Leverage AI-powered tools for ideation, asset adaptation,
and testing
Experience in influencer marketing, social media, or brand partnerships
Experience managing social communities, advocacy programs, or UGC
Background in beauty, luxury, fashion, or premium consumer goods is advantageous
Strong project and stakeholder management with multiple priorities
Highly organized, proactive, and able to work independently across teams
Curious, accountable, and informed about digital and influencer trends
Familiarity with GenAI tools for content creation and optimization
Understanding of platform-specific best practices for Meta, TikTok, YouTube, Amazon
Intermediate to advanced English proficiency
communication
project management
collaboration
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