Product Area Lead Digital Sales

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8c3i44

Overview As Product Area Lead Digital Sales at ING Italy, you will build and steer the digital sales engine to acquire customers, convert leads, and generate incremental revenue across digital channels. You will define end-to-end digital sales strategy and collaborate with Brand, Marketing & Comms, Product Areas, Data & Analytics, and Customer Interactions to turn growth opportunities into measurable impact. You'll lead a cross-functional squad, optimize the customer journey, and advance performance through experimentation and analytics. This role offers a chance to shape digital growth in a leading international digital bank with a flexible working model.
Retribuzione / Benefits
Super flexible lavoro da remoto
Competitive base salaries and performance-based bonuses
Diverse cultures & innovative mindsets
International environment
Lots of training and development opportunities to grow you professionally and personally
Set digital sales objectives aligned with Retail and Growth Tribe priorities
Develop digital sales strategies for priority portfolios (Lending, Payments, Daily Banking,



Investments)
Drive end-to-end optimisation of the customer journey from lead generation to conversion
Ensure uplift in acquisition, conversion, cross-sell, and revenue KPIs
Lead ongoing optimisation of digital sales funnels via content, journeys, and UX improvements
Improve SEO/SEM performance and digital discoverability through content, messaging, and testing frameworks
A/B testing, multivariate testing, rapid prototyping
Build reporting and measurement frameworks (Adobe Analytics or equivalent), including tagging, attribution, and dashboards
Manage commercial budgets and ensure strong ROI
Build and lead a multidisciplinary Digital Sales squad
Foster collaboration with Product Areas, Brand, Marketing & Comms, Data, and Customer Interactions
Present recommendations, insights, and business cases to senior leadership
Shape the operating model between Product, Growth, Brand, Marketing & Comms,

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8c3i44