Digital Communication & Graphic Designer

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8c60rf

pTP-Link is a global leader in networking and smart home solutions, committed to delivering reliable, high-quality products that connect people and businesses worldwide.
TP-Link Italia is growing its local marketing team and is looking for a talented and motivated bDigital Communication Graphic Designer /b to support our brand visibility and digital growth in the Italian market.
/p h3Position Overview /h3 pWe are seeking a seniorb Digital Communication Graphic Designer /b with a strong combination of marketing, digital advertising, graphic design and e-commerce expertise.
/p pThe ideal candidate is passionate about technology, highly creative, and data-driven, with the ability to independently manage integrated marketing projects from concept through execution.
They will also be responsible for coordinating and guiding junior graphic design resources, ensuring the timely delivery of high-quality creative assets.
This role requires a balance of strategic thinking and hands?on execution across multiple marketing disciplines.
/p h3Key Responsibilities /h3 h3Graphic Design Creative Production /h3 ulliDesign high-quality digital and print marketing materials, including: catalogues, advertisements, social media creatives, newsletters, web banners, point-of-sale materials /liliCreate visually engaging content in line with TP-Link brand guidelines.
/liliPhoto and video production and editing /li /ul h3Digital Marketing Paid Advertising /h3 ulliPlan, launch and optimize paid advertising campaigns across: Meta Ads (Facebook Instagram), Google Ads and LinkedIn Ads /liliMonitor campaign performance and optimize key metrics including ROAS, CPA and conversion rate.
/liliPerform audience segmentation, A/B testing and campaign optimization.
/liliCollaborate on SEO, content marketing and email marketing initiatives.
/li /ul h3E-commerce Marketing /h3 ulliSupport marketing activities for TP-Link's e-commerce channels and online retail partners.
/liliCreate digital assets optimized for e-commerce platforms.




/liliSupport product launches and promotional calendars.
/li /ul h3Analytics Reporting /h3 ulliTrack and analyze campaign performance using Google Analytics 4, Looker Studio and Meta Business Suite.
/liliPrepare regular performance reports and provide data-driven recommendations.
/liliMonitor key marketing KPIs and identify opportunities for continuous improvement.
/li /ul h3Requirements /h3 h3Experience /h3 ulliBachelor's degree in Marketing, Communication, Business or a related field.
/liliMinimum 5 years of experience in Marketing, Digital Marketing or Communications.
/liliExperience managing integrated marketing campaigns.
/liliExperience working in the technology or consumer electronics industry is considered a plus.
/li /ul h3Technical Skills /h3 ulliAdvanced proficiency in: /liliAdobe Illustrator /liliAfter Effect /liliStrong knowledge of graphic design principles, typography and layout.
/liliExperience preparing artwork for both digital and print production.
/liliSolid experience with: /liliMeta Ads Manager /liliGoogle Ads /liliGoogle Analytics 4 /liliLooker Studio /liliKnowledge of e-commerce marketing and digital customer acquisition.
/liliFamiliarity with Microsoft Office.
/li /ul h3Nice to Have /h3 ulliShopify or other e-commerce platforms /liliMarketing automation platforms /liliAI-powered creative tools (Adobe Firefly, ChatGPT, Midjourney or similar) /li /ul h3Personal Skills /h3 ulliStrong creativity combined with analytical thinking.
/liliExcellent communication and interpersonal skills.
/liliStrong organizational and project management abilities.
/liliAbility to manage multiple projects and meet deadlines.
/liliProactive, hands?on and solution-oriented mindset.
/liliHigh attention to detail.
/liliTeam player with the ability to work independently.
/liliFluent in both Italian and English.
/li /ul h3What We Offer /h3 ulliOpportunity to work for a leading global technology company.
/liliDynamic, international and collaborative working environment.
/liliExposure to innovative consumer and enterprise technologies.
/li liCompetitive salary and benefits package.
/li /ul #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8c60rf