MEDIA STRATEGIST

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8cg7u3

pSpecialista Senior / Project Manager /ppHands-on, data-driven Media Strategist to drive Retail Media across Europe, acting as the engine for retail plans with partners like MediaMarkt, Currys, Argos, Unieuro, and Darty. You will bridge performance marketing and commercial sales to win the digital shelf and deliver measurable ROI. A learning path will be created to deepen Retail Media expertise within a global team. You’ll shape the roadmap and contribute to the company’s digital transformation in the retail media space. /pulliDynamic environment /liliGrowth opportunities /liliWork-life balance /liliPartnerships and shopping programs /liliEnd-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers /liliDevelop and implement bespoke media plans for partners aligned with seasonal peaks and product launches /liliManage and allocate retail media budgets to hit ROAS and market share targets /liliDaily monitoring and A/B testing of bids,



keywords, and creative assets to maximize visibility and conversion /liliProvide reporting and insights with weekly/monthly performance deep-dives and summaries to Head of Paid Media /liliServe as the technical point of contact for local trade marketing teams and external retail media networks/aggregators /lili3–5 years in Paid Media campaigns; 7+ years in marketing/media roles /liliStrong analytical mindset /liliInterested in Retail Media /liliAdvanced knowledge of Excel/Google Sheets, Looker /liliFull professional fluency in English; other languages a plus /liliProven track record of managing high-budget campaigns /li /ulHands-on, data-driven Media Strategist to drive Retail Media across Europe, acting as the engine for retail plans with partners like MediaMa… #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8cg7u3