Senior Trade Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ci569

THE POSITION The Senior Trade Marketing Manager is responsible for defining and executing the trade marketing strategy across key customer channels (pharmacies, vet clinics, pet stores, chains, mass market, and others), ensuring superior customer activation, category growth, and commercial excellence. The role acts as the critical link between Marketing, Sales, Commercial Excellence, Supply, and external partners, translating brand strategies into impactful customer-facing activation plans that drive demand, visibility, conversion, and sustainable growth within every channel.
This is a senior leadership role for a strategic and commercially minded professional who can shape the future of Trade Marketing within the Pet Business Unit,



unlocking growth opportunities for “our over the counter” and prescription-driven portfolio of pharmaceutical products. Beyond delivering business results, the successful candidate will build capabilities, establish best practices, and progressively develop and lead a high-performing Trade Marketing team.
Tasks & Responsibilities Develop and execute Trade Marketing strategies aligned with business objectives, customer needs, and brand priorities.
Translate brand plans into customer-specific activation programs and commercial initiatives to drive growth across channels, categories, and shopper segments.
Partner closely with Sales and Key

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8ci569