11 ott - Italia
Lever
Our partner is looking for a Head of B2C Growth based in Italy.
As Head of B2C Growth, you will own the full B2C growth engine, from acquisition and activation through retention, reactivation, and lifetime value. You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel. A key part of the role is connecting early-stage real estate research with high-intent property searches and agent engagement. You will own the growth budget, guide paid media specialists, and use data to make clear investment decisions across markets and channels. The role combines strategic ownership with hands-on execution, experimentation, and close collaboration with Product and Marketing teams. Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions.
Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics.
Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app.
Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV, identifying drop-off points and improving the user journey.
Manage database growth and engagement through segmentation, nurturing, reactivation, email, push notifications, and in-app communication.
Design and run rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers, with clear measurement and actionable conclusions.
Lead and develop paid media specialists by setting goals, reviewing performance, and raising execution standards without micromanaging.
Partner closely with Product and nurturing teams to prioritize initiatives that improve conversion and lead qualification.
Prepare the growth engine for future international scaling, in
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