11 ott - Roma
The British American Tobacco Group
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can’t wait, let’s shape it together
ROLE POSITIONING AND OBJECTIVES
This role is part of South Eastern Europe Digital Team based in Rome and is a great opportunity to learn and get fully involved in a multi-cultural, open environment.
This internship is a structured learning experience that combine in-class theory with real-world applications, while being supported by an experienced team of professionals.
Deliver with integrity is one of our company core values and we expect you to take this opportunity to grow your Marketing experience and skillset whilst receiving a competitive internship allowance.
As a E-commerce Intern you will be part of the South Europe Area E-commerce team supporting in multiple activities.
Strategic topics as well as operational tasks right from the beginning and be part of a dynamic team contributing to the business results.
WHAT YOU WILL BE ACCOUNTABLE FOR
- Support the planning, execution and monitoring of eCommerce campaigns and promotional activities.Assist in website content management and product catalogue optimization.
- Analyze website performance, customer behaviour and campaign results using digital analytics tools.Support A/B testing and personalization initiatives aimed at improving conversion and customer experience.
- Coordinate with cross-functional stakeholders including CRM, Brand, Supply Chain, Legal and external agencies.
- Contribute to the implementation of new digital features, product launches and customer-facing initiatives.Prepare performance reports, business analyses and executive presentations.
- Monitor competitor activities, digital trends and ecommerce best practices
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Bachelor's or Master's degree in Business, Marketing
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