Global Social Media Specialist
Pubblicato il 11-10-2026 - OTB Group in Milano
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.
Global Social Media Specialist
At Diesel, based in Milan (MI) we are looking for a Global Social Media Specialist to join our Global Marketing Team, with solid social media foundations and a strong cultural and aesthetic taste aligned with our brand DNA.
He / She will report directly to the Global Social Media Manager.
Main responsibilities:
- Plan, schedule and publish content across Diesel’s social media channels, including Instagram, TikTok, Facebook, LinkedIn and Pinterest, on a daily basis.
- Keep the social media editorial calendar up to date, coordinating deadlines, assets and publishing needs with the relevant teams.
- Support the approval process for content intended for APAC social media platforms, liaising with internal stakeholders.
- Help organize the production of content created specifically for social media, with particular attention to short-form video.
- Coordinate the practical aspects of social media productions involving creators, including garment and sample requests, in-store orders and sample movements.
- Daily follow-up on content, product and production activities to help ensure that assets are delivered on time.
- Work with the creative, production, PR, Media and Go-to-Market teams on social media activities linked to global campaigns and product launches.
- Review social media copy in collaboration with the dedicated copywriter, helping ensure consistency with Diesel’s tone of voice.
- Management of social media reporting and performance analysis, monitoring key KPIs and translating insight