SDA Product Planning Manager
Pubblicato il 11-10-2026 - Haier Europe in Brugherio
Job Posting Title
SDA Product Planning Manager
The challenge
An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
What you will do
- Product Planning and New product introduction (NPI)
- Define and maintain the mid-to-long term category strategy, identify growth opportunities, portfolio gaps and innovation priorities
- Coordinate product launches acting as a bridge between HQD and markets, in cooperation with PL project teams, Brand, Go-to-market and HQE design team
- Analyse consumer trends, habits and unmet needs to identify winning value propositions and products specifications that outperform competitors
- Define launch plans at category level
- Bring to life the selected products defining their specification and colors, material, finish, graphics and labels, working in close cooperation with factory and design teams
- Attend key project milestones in person – 23 times per year
- Validate consumer-impacting decisions via direct end user research
- Drive the product lifecycle management process in the HQE systems
- Own category profitability, supporting pricing, margin optimization and business case validation throughout the product lifecycle
- Category management
- Cooperate closely with HQD teams to support on quality, supply and cost activities
- Analyze competitive scenario to understand product gaps through direct competitor sample assessment, online benchmark, pric