Marketing Analyst, New Business and M&A
Pubblicato il 11-10-2026 - Lever in Roma
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Marketing Analyst, New Business and M&A; based in Italy.
As a Marketing Analyst, you will build and manage the marketing analytics infrastructure that supports new business ventures and companies integrated through mergers and acquisitions (M&A;). You will transform paid advertising data into actionable insights that guide acquisition strategies, budget allocation, and business growth. Working across marketing analytics, data engineering, and business intelligence, you will establish reliable tracking systems, develop performance models, and create dashboards that connect advertising spend to revenue outcomes. You will collaborate closely with business analysts, marketing leaders, and operational stakeholders to evaluate performance and identify opportunities for improvement. This role combines hands-on technical expertise with strategic thinking, giving you the opportunity to influence decisions across diverse businesses in a global,
fully remote environment. You will also leverage AI-powered tools and scalable analytical processes to strengthen reporting capabilities and accelerate data-driven decision-making.
Accountabilities:
- Build and maintain marketing data infrastructure: Develop and manage end-to-end data systems that connect advertising impressions, clicks, lead acquisition, engagement, and revenue, integrating Google Analytics, Google Ads, and other relevant marketing platforms.
- Integrate newly acquired businesses: Rapidly assess and incorporate the marketing data infrastructure of acquired companies, establishing reliable tracking, attribution, reporting, and measurement standards.
- Analyze advertising performance: Evaluate paid acquisition channels and campaigns using metrics such as customer acquisition cost (CAC), return on advertising spend (ROAS), customer lifetime value (LTV), funnel conversion, and payback periods