Digital Planner
Pubblicato il 11-10-2026 - WPP Media in Milano
**About WPP Media** At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: - Be **Extraordinary**by Leading Collectively to Inspire transformational Creativity.
- Create an **Open** environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead **Optiistically** by Championing Growth and Development to Mobilize the Enterprise. **Role Summary and Impact**
- To deliver the most effective media plan given a budget and an objective
- Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying)
- Deliver competitive report and analyze campaigns results
- Analyze campaigns, and recommend tactical changes to maximize campaign performance **Responsabilities**
- To be aware and update about the commercial offer of the online channels in performance market
- Usage of the different tools (mainly Adserver and Analytics) to evaluate the plan's results
- Ability to manage different digital campaign typologies (awareness, performance, data driven and retargeting)
- Collaborates with agency cross functional teams and client's suppliers, including creative agencies **About You**
- University degree preferably in Economics, Advertising or Marketing and Communication
- At least 2-3 years' experience in media planning
- Proactivity and collaborating skills
- Knowledge of Adserver and Analytics
- Fluent English
- Accuracy, precision,
attention to details and meet deadlines **Life at WPP Media & Benefits** Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.