SEO Specialist

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THE OPPORTUNITY
This is not a purely executional SEO role. You will join our product team as the go-to person for SEO, GEO and AEO, working closely with Product, Engineering, Content and Communications.
You will have real ownership: identifying opportunities, defining priorities and influencing both our technical roadmap and content strategy.
As the way people search changes rapidly, you will help build our approach to GEO/AEO (Generative & Answer Engine Optimisation) - understanding how generative AI platforms discover, interpret, surface and reference our content.
You will not simply inherit an SEO playbook. You will help shape it.
WHAT YOU'LL WORK ON
- Lead technical and on-page SEO, independently identifying opportunities and prioritising improvements.
- Define and maintain structured data, including Schema.org and JSON-LD, while contributing to information architecture decisions.
- Develop our GEO/AEO approach and monitor visibility and traffic from AI-powered platforms.
- Build keyword strategies and actionable content briefs for the content team.




- Work directly with developers on redirects, crawlability, crawl budget and robots.txt.
- Analyse rankings, organic visibility and traffic, translating data into clear recommendations.
- Stay ahead of algorithm changes and emerging SEO/GEO practices, bringing new ideas and priorities to Product.

WHAT WE'RE LOOKING FOR
- 4-6 years of hands-on SEO experience, gained in-house, at an agency or as a consultant.
- Strong technical SEO expertise, including site architecture, Core Web Vitals, structured data/Schema.org, redirects and crawl management.
- Solid experience with Google Search Console, GA4 and tools such as Screaming Frog, SEMrush or Ahrefs.
- The ability to move comfortably between technical SEO, data and content strategy.
- A proactive mindset and the confidence to define priorities, rather than simply execute a predefined roadmap.
- Excellent Italian and a good level of English for direct collaboration with

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