Social & Editorial Content Strategist
Pubblicato il 11-10-2026 - Technogym in Cesena
Overview
As a Social & Editorial Content Strategist at Technogym, you translate exercise science and wellness trends into engaging, science-backed social content. You’ll partner with Marketing, Scientific, and Sport Performance teams to craft native, high-performing formats for LinkedIn, Instagram, and emerging channels. You shape recurring editorial franchises and guide visual storytelling to elevate brand authority. This role offers a chance to scale our editorial engine and impact global wellness conversations.
Retribuzione / Benefits salary range 50,000–80,000 EUR (gross)
growth and wellbeing culture
equal opportunities employer
Responsabilità Editorial trend scouting and concepting to bridge science and culture
Create science-backed infotainment across formats (carousels, thought leadership, infographics, short-form video)
Format and platform execution for Instagram and LinkedIn with native English writing
Develop and test recurring editorial franchises (science breakdowns, longevity hacks, myth-busting, behind-the-design)
Collaborate with social, content,
PR teams and agency to produce brand-consistent assets
Editorial calendar management: plan and deliver weekly ready-to-publish content
Monitor performance and audience sentiment to optimize hooks, pacing, and distribution strategies
Requisiti fondamentali 3+ years in social content strategy, editorial lead, or copywriting in wellness/fitness/health media
Fluent English writing with distinct, credible voice balancing science and aspirational tone
Proven ability to grow engaged audiences on Instagram and LinkedIn
Interest in wellness science, longevity, mental wellbeing, and connected fitness tech
Autonomous and agile with strong project management from brief to delivery
strong writing and editorial taste
cross-functional collaboration
proactive and autonomous work style
Instagram carousels and visual edutainment
LinkedIn B2B/content leadership
short-form video concepts