Global Clienteling Tools
Pubblicato il 12-10-2026 - Ferrari in Milano
Global Clienteling Tools & Campaigns Expert (Milano)
Professional Area:
Lifestyle
Job Description:
Ferrari has a most desirable track record, in Racing as well as in Sports Cars production, record business results and voted one of the World's most powerful brands. To enhance the experience across Ferrari's global ecosystem, the Lifestyle department has three pillars: Personal Luxury Goods, Collectibles and Experience. The role of Ferrari Lifestyle is to fuel long term growth by broadening our customers’base and expanding our value proposition beyond our core business, while preserving our brand’s DNA, its heritage and values.
In order to strengthen our Lifestyle CRM & Clienteling team , we are looking to hire a Global Clienteling Tools & Campaigns Expert , based in Milano (Italy).
The Global Clienteling Tools & Campaigns role is responsible for enabling and scaling Ferrari Lifestyle's clienteling strategy worldwide.
The role translates business objectives into practical clienteling tools, operational guidelines,
and structured campaign frameworks that empower boutiques to build stronger client relationships and deliver a consistently elevated client experience.
In parallel, the role owns the functional roadmap of the Salesforce CRM platform, ensuring that technology capabilities evolve in line with business priorities. By partnering closely with Digital Solutions, IT, Legal, and Ferrari Sportscar teams, the role drives the design, prioritization, and implementation of CRM enhancements that strengthen client knowledge, portfolio management, outreach effectiveness, and overall client engagement.
Reporting to the Global Head of CRM & Clienteling, the role enables boutiques to better manage their client portfolios more effectively, execute targeted outreach and deliver consistent, personalized client experiences.
The main responsibilities of the role include:
SALESFORCE CRM Database and APP Development and Coordination (40% time)
- Translate business needs into clear f