12 ott - Torino
WeRoad
ABOUT THE ROLE
Reports to: General Manager, WeRoad US
Type: Full-time, founding role
Location: Remote
Community is how WeRoad grows: travelers book after months of seeing the brand in person and online, typically 90 to 100 days from first touch. In the US we already run co-branded events with partners such as Tinder and Jigsaw, but they work one at a time and do not yet scale. There is no ambassador program, community strategy or playbook yet; this role builds them.
WHAT YOU WILL DO
- Own community-led growth end to end. Ambassadors, partnerships and online community, from strategy through execution.
- Build the brand ambassador program. Recruit, train and manage a national network that represents WeRoad at events our team cannot staff. The goal is a program that runs events, not a person who runs events.
- Land in-person partnerships. Source and close co-branded events with brands that reach our travelers.
- Run online partnerships. Giveaways, co-marketing and other lead-generation programs with partner brands and communities.
- Set the online community strategy. Reddit,
Facebook, Telegram, whatever. Manage online communities of fans.
- Measure it. With digital marketing, define how community activity is captured as leads and credited in our attribution model.
- Write the playbook. Turn what works into a repeatable process.
Success in the first 12 months
- A national ambassador program covering partner events without WeRoad staff present.
- A documented playbook: ambassador model, partner criteria, channels and metrics.
- Lead capture at every event, with community-sourced leads and bookings reported as their own line in the attribution model.
- Each online community with a defined purpose, an owner and growth targets.
- Quarterly lead and assisted-booking targets, set with the GM and tied to your premio.
Who you are
- A builder. You have built an ambassador or community program from zero and scaled it across multiple cities, with numbers to show for it.
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