Media Strategist
Pubblicato il 10-10-2026 - Delonghi in La Spezia
Overview
Hands-on, data-driven Media Strategist to drive Retail Media across Europe, acting as the engine for retail plans with partners like MediaMarkt, Currys, Argos, Unieuro, and Darty. You will bridge performance marketing and commercial sales to win the digital shelf and deliver measurable ROI. A learning path will be created to deepen Retail Media expertise within a global team. You'll shape the roadmap and contribute to the company's digital transformation in the retail media space.
Retribuzione / Benefits
Dynamic environment
Impactful work
Growth opportunities
Wellbeing initiatives
Work-life balance
Partnerships and shopping programs
Responsabilità
End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers
Develop and implement bespoke media plans for partners aligned with seasonal peaks and product launches
Manage and allocate retail media budgets to hit ROAS and market share targets
Daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion
Provide reporting and insights with weekly/monthly performance deep-dives and summaries to Head of Paid Media
Serve as the technical point of contact for local trade marketing teams and external retail media networks/aggregators
Requisiti fondamentali
3–5 years in Paid Media campaigns; 7+ years in marketing/media roles
Strong analytical mindset
Interested in Retail Media
Advanced knowledge of Excel/Google Sheets, Looker
Full professional fluency in English; other languages a plus
Proven track record of managing high-budget campaigns
Analytical thinking
Stakeholder collaboration
Growth mindset
Excel/Google Sheets
Looker