Tribe Lead Growth Digital Sales
Pubblicato il 10-10-2026 - Ing Banking in Milano
Overview
As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy's digital commercial strategy to grow the Business Banking customer base.
You'll build a holistic growth engine using analytics, multi-channel digital sales, content, and partnerships to drive acquisition, activation, and engagement.
You work with cross-functional squads to reduce friction in the funnel and optimize onboarding, KYC/AML flows, and product adoption.
This role offers impact at scale within a purpose-driven, data-driven, and collaborative culture.
Retribuzione / Benefits
Super flexible lavoro da remoto
Competitive base salaries and performance-based bonuses
Diverse cultures & innovative mindsets
International environment
Commitment to sustainability
Lots of training and development opportunities
Responsabilità
Lead the Customer Insights & Analytics strategy for the Business Banking segment
Build and maintain a data framework for funnel performance, customer behavior, product adoption, and churn
Embed analysts within squads to improve data fluency, experimentation, and decision making
Own the customer 360 data assets for Business Banking with reliable segmentation and actionable insights
Own end-to-end acquisition and activation journeys across web, mobile, performance media, CRM, and partnerships
Optimize the full sales funnel including onboarding and KYC/AML flows
Drive activation of core products via targeted journeys and education
Partner with product teams to reduce friction and improve conversion
Develop a content strategy for business clients covering education and industry insights
Build and nurture digital communities to boost engagement, advocacy, and loyalty
Coordinate omnichannel messaging across email, push, social, website, and in-app channels
Identify and manage digital acquisition partnerships with ecosystems (software platforms, industry associations, fintech partners, digital marketplaces)
Define scalable partnership models (affiliate, API-based, product integrations, digital referrals)
Ensure clear eligibility frameworks and ongoing performance optimization for partnerships
Collaborate with Compliance, Legal, and Risk for safe onboarding
Implement test-and-learn frameworks, A/B experiments, and funnel optimization
Monitor core growth KPIs (CPA, channel conversion, activation, engagement, community reach)
Oversee martech capabilities (campaign orchestration, digital analytics, A/B testing, CMS, attribution)
Lead a high-performing, agile team focused on iteration and customer obsession
Ensure regulatory compliance and risk controls across digital journeys and partnerships
Maintain robust documentation, risk identification, and remediation
Requisiti fondamentali
10+ years in digital growth, performance marketing, digital sales, or analytics
experience in cross-functional, agile leadership at scale
deep expertise in digital acquisition, activation, content strategy, and community building
strong analytical mindset with experimentation, segmentation, modeling, and funnel management
understanding of B2B financial services and digital onboarding constraints
excellent stakeholder management and influencing skills
strong awareness of risk, compliance, and regulatory frameworks
Fluent in English
strategic thinking
stakeholder management
collaboration
digital analytics
A/B testing & personalization tools
martech platforms