10 ott - Bardi
Boehringer Ingelheim
Overview
In this Senior Trade Marketing Manager role, you define and execute the trade marketing strategy across key channels for the pet health portfolio, driving activation, visibility, and growth.
You will link Marketing, Sales and external partners to translate brand plans into customer-facing initiatives that boost demand and commercial performance.
You lead a high-performing Trade Marketing team and shape capabilities to sustain long-term growth within the OTC and prescription-driven portfolio.
This role offers leadership impact across omnichannel environments and cross-functional collaboration.
Retribuzione / Benefits
Permanent contract
Salary range ************* EUR
Canteen access and restaurant tickets when remote
Wellbeing benefits (physical, financial, social, mental)
Development programs and professional growth
Supportive, respectful workplace culture
Responsabilità
Develop and execute Trade Marketing strategies aligned with objectives, customer needs, and brand priorities.
Translate brand plans into customer-specific activation programs and commercial initiatives across channels and shopper segments.
Partner with Sales and Key Account teams to support growth plans, business planning, and negotiations through insights.
Leverage market, customer, category, and shopper insights to identify opportunities and provide actionable recommendations.
Lead planning and execution of customer activation programs across retail and omnichannel environments, aligned with campaigns and investments.
Manage promotional calendars, activation toolkits, and execution standards for consistent customer experience.
Define, monitor and analyze Trade Marketing KPIs,
measure promotional effectiveness, and provide ROI insights.
Collaborate cross-functionally with Sales, Marketing, Supply Chain, Finance, Digital Marketing and external partners to execute strategic initiatives.
Lead projects to enhance commercial effectiveness, engagement, and organizational growth.
Establish and develop the Trade Marketing function, build capabilities, and foster a culture of collaboration and continuous improvement.
Requisiti fondamentali
Bachelor's or Master's degree in Marketing, Business Administration, Economics, or related field
Minimum 8 years of experience in Trade Marketing, Customer Marketing, Category Management, Commercial Marketing or similar
Proven track record in FMCG, Consumer Health, Animal Health, Retail, E-commerce or similar customer-centric industries
Strong commercial acumen and understanding of customer economics, category dynamics and business drivers
Strong analytical and financial capabilities, including data-driven decision making and ROI evaluation
Experience managing complex cross-functional stakeholder environments and influencing senior stakeholders
Strong project management and change management skills
Demonstrated leadership, team development, and coaching abilities
Experience in retail, pharmacies, and omnichannel environments is a strong advantage
Agile, innovative, solutions-oriented mindset with focus on continuous improvement
Excellent communication, collaboration, and stakeholder management skills
Fluent Italian and English (written and spoken)
Collaboration
Communication
Strategic thinking
Data-driven decision making
Promotional effectiveness measurement
ROI evaluation
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