12 ott - Italia
Ruby Labs
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. We are looking for a highly systematic Senior Creative Producer to own the ad creative engine for one of our core D2C subscription products in the consumer AI category. You will be fully responsible for the full concept-to-performance loop, generating the angles, driving production volume, running structured tests, performing competitor research, and turning creative-level data into the next round of winning concepts.
Your ad creatives will be the primary performance lever: your work moves CTR, CVR, CPA, and ROAS directly, and you are accountable for those numbers alongside the User Acquisition team. Own the creative angle strategy: Define which hooks, pains, and value propositions get tested next
Develop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats
Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences
Production & Testing Velocity
Own the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week
Structure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions.
Performance Analysis & Iteration
Own creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS
Generate testable hypotheses from performance da
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