SDA Product Planning Manager
Pubblicato il 12-10-2026 - Altro in Brugherio
Job Posting Title SDA Product Planning Manager The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company's core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust.
A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
What you will do Product Planning and New product introduction (NPI)
Define and maintain the mid-to-long term category strategy, identify growth opportunities, portfolio gaps and innovation priorities
Coordinate product launches acting as a bridge between HQD and markets, in cooperation with PL project teams, Brand, Go-to-market and HQE design team
Analyse consumer trends, habits and unmet needs to identify winning value propositions and products specifications that outperform competitors
Define launch plans at category level
Bring to life the selected products defining their specification and colors, material, finish, graphics and labels, working in close cooperation with factory and design teams
Attend key project milestones in person – 23 times per year
Validate consumer-impacting decisions via direct end user research
Drive the product lifecycle management process in the HQE systems
Own category profitability, supporting pricing, margin optimization and business case validation throughout the product lifecycle
Category management
Cooperate closely with HQD teams to support on quality, supply and cost activities
Analyze competitive scenario to understand product gaps through direct competitor sample assessment, online benchmark, price radar and sell-out analysis
Build and maintain a coherent category portfolio architecture covering price positioning and feature segmentation
Drive the phase in and phase out strategy
Maintain up-to-date all product-related information available to markets
Support local markets by removing product-related business roadblocks
Market deployment and events
Present NPIs status to markets with quarterly updates (online or F2F)
Support the preparation of key events and trade shows
Overseas business travel to HQD, suppliers and fairs may be required 2-3 times per year.
What you need to succeed Education: Degree/Master, preferred area Marketing / Economics / Engineering / Design
Must have
Critical and strategic thinking well balanced with well-organized and structured approach, being fast and responsive in daily tasks
Collaborative and proactive approach with different stakeholders
Natural talent and passion for design and small appliances industry
Acts with Passion for Consumers aiming to satisfy their needs
Soft skills: Fast, reliable, autonomous, well-organized with great skills in communication
Languages: English and Italian, Chinese welcome
Employment Type: Fixed-term Contract; Full-Time
Level & National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati
Minimum Gross Annual Salary: € 30.000
Benefits Free Canteen
Lavoro da remoto The Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience, skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors.
All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation.
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.