Integrated marketing manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8dkc5f

Success Looks Like One integrated 360° Italy marketing plan aligned with business priorities Data-driven recommendations and trade-off decisions Aligned local and central teams, with risks anticipated Campaigns delivered and measured against clear KPIs Clear leadership visibility on priorities, risks and results We're looking for an Integrated Marketing Manager to join our Milan team. This is a hybrid role and you'll help us on Marketing Planning, Orchestrating 360° Campaigns, Tracking Performance.
What You'll Be Doing
You'll join the Integrated Marketing Italy team with a primary focus on planning and strategy: you'll be the go-to person for turning central direction, business objectives and market insight into a clear, prioritised, data-driven 360° plan. Here's What Your Day-to-day Might Look Like Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar),



translating central direction and local insight into one coherent plan and shared marketing calendar Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams) to inform priorities and support the team's assumptions Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper Drive tracking and governance: Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and run post-campaign reviews that turn learnings into insights Lead through influence: Work across multiple functional teams, arbitrating competing local and central priorities across marketing initiatives.
What You'll Need
To Thrive Strategic thinking and business orientation: Intellectual curiosity and the ability to quickly grasp complex topi

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8dkc5f