Marketing Communications Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8dkjht

Overview
In this role you help drive integrated marketing communications for PPG's Automotive Coatings. You'll craft internal and external content, support campaigns and events, and collaborate with cross-functional teams to boost brand visibility and customer engagement. You will translate technical offerings into accessible content and help measure campaign effectiveness at scale. This is a hands-on, cross-disciplinary position that connects marketing with sales, product, and R&D; to advance business objectives. You'll work in a data-informed, collaborative environment that values speed and impact.
Retribuzione / Benefits
- In-person work Monday–Thursday
- Flexible Fridays with remote option
- Employee benefits programs designed for health and well-being
- Location-based pay ranges and ongoing career development
- Opportunities for career growth and learning
- Supportive, collaborative culture

Responsabilità
- Develop internal communications on business initiatives, launches, and updates
- Create external communications such as press releases, newsletters, website content,



and social media posts
- Ensure adherence to PPG branding and messaging standards
- Create and maintain marketing collateral (presentations, brochures, case studies, digital assets)
- Develop content highlighting customer successes, product innovations, and industry trends
- Execute marketing campaigns in collaboration with sales and marketing teams
- Support email marketing, digital campaigns, and lead generation
- Assist with planning and execution of trade shows, customer events, and conferences
- Collaborate with Sales, Product Management, and R&D; to support product positioning and objectives
- Monitor campaign performance and suggest improvements

Requisiti fondamentali
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2-5 years in marketing communications or related marketing role
- Experience in B2B, industrial, manufacturing, or automotive environments prefer

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8dkjht