Marketing Generalist
Pubblicato il 12-10-2026 - Altro in Bologna
Discover top-tier Marketing Generalist Jobs Italy 2026 with Rex.zone. We connect dynamic brands with versatile marketing professionals for full-time, remote, and freelance opportunities. As a marketing generalist, you will drive end-to-end digital marketing campaigns, oversee content strategy, manage SEO initiatives, and analyze campaign performance to maximize ROI. Whether you are an entry-level coordinator or a senior marketing expert, this role demands a comprehensive understanding of cross-channel marketing workflows. Join our global network to elevate brand visibility, execute data-driven market research, and shape compelling narratives in the fast-paced Italian and European markets.
Key Responsibilities and Workflows In this comprehensive role, you will manage diverse marketing pipelines. Responsibilities include developing holistic content strategies, executing A/B testing for conversion rate optimization, and managing public relations communications.
You will utilize advanced marketing automation tools to streamline lead generation and nurture campaigns. Furthermore, you will conduct in-depth market research to identify emerging consumer trends in Italy, ensuring our promotional tactics remain highly competitive, culturally relevant, and aligned with overarching business objectives.
Required Skills And Qualifications Ideal candidates possess a robust background in full-stack marketing. You must demonstrate proficiency in SEO/SEM, social media management, and data analytics platforms like Google Analytics. Strong copywriting skills and a keen eye for visual design are essential for creating engaging marketing collateral. Experience with CRM software and marketing automation platforms is highly preferred. A strategic mindset, adaptability to fast-paced environments, and the ability to manage multiple projects simultaneously will ensure your success in this remote position.