12 ott - Milano
Carlsberg
KEY ACCOUNT MANAGER – OFF-TRADE CHANNEL
Are you thirsty for challenge, innovation and excellence, and ready to take your commercial career to the next level? Do you enjoy working in a dynamic, informal and collaborative environment—and yes, are you passionate about beer?
This could be the perfect opportunity for you. Keep reading - we may be looking for exactly your profile
What you’ll do
• Drive the growth and development of your assigned Off-Trade customers, ensuring strong performance across both sell-in and sell-out.
• Manage the key commercial levers—including assortment, shelf presence, visibility and promotional activities—to unlock sustainable growth.
• Develop and execute plans for new product launches, with a strong focus on listings, distribution and promotional strategy.
• Demonstrates deep knowledge of all P&L; drivers and commercial levers, using financial analysis to build value-based negotiations and optimize framework agreements.
• Deliver accurate monthly customer forecasts in line with Demand Planning timelines and requirements.
• Build and present Customer Plans for top customers, providing regular updates during Quarterly Business Reviews with Senior Management.
• Analyse sell-in, sell-out, promotional and forecasting data, translating insights into clear and actionable plans.
• Oversee point-of-sale execution, working closely with the field sales force and local stakeholders to ensure agreed activities and investments are implemented effectively.
• Define and implement the full 4P marketing mix strategy for your customers.
• Collaborate cross-functionally with Finance, Trade Marketing, Marketing, Logistics and other teams to deliver an integrated customer approach.
What we’re looking for
You are a commercially minded professional with strong sales and negotiation skills and a solid understanding of the Off-Trade market. You combine attention to detail with the ability to see the bigger picture, take ownership of decisions and stay
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