Content Activation & Omnichannel Orchestration Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8dw54j

Overview
As Content Activation and Omnichannel Orchestration Manager in Novartis' Customer Excellence, you drive activation-ready content and coherent omnichannel experiences across field and digital channels. You partner with brands to design data-driven omnichannel plans and ensure content aligns with ICE and CE&C; standards. You will optimize performance through KPIs and enable adoption of the ICE framework within the TA/Disease Area. This role blends governance, execution excellence, and change leadership to improve customer experience and business impact.
Responsabilità
Design and execute insights-driven omnichannel strategies with brand teams, aligned to customer journeys and ICE objectives.
Translate journeys into actionable orchestration plans (channel mix, sequencing, cadence) using SFMC and Oncore.
Build omnichannel capability by enabling teams to use SFMC, iCVA, V&A; channels, and other approved tools.
Own end-to-end content activation, ensuring localization-readiness, compliance, and alignment with International CE&C; standards.
Monitor and improve omnichannel performance using KPIs such as HCP engagement, campaign quality, content utilization, journey adoption, compliance, and stakeholder satisfaction.
Ensure TA, V&A;, Communications & Patient Advocacy content is optimized for field and digital platforms (Oncore CRM, iCVA)



and meets quality/compliance requirements.
Oversee content tagging standards, FUSE uploads and MLR processes while content owners execute day-to-day.
Support handshake meetings between International and local brand teams to ensure model adoption and TA remit for content production.
Requisiti fondamentali
Bachelor's degree in Business, Life Sciences, Marketing, or related field; advanced degree in Management or Operations preferred
Fluent in English and Italian
3+ years' experience in Commercial Excellence, Omnichannel Marketing, Sales & Marketing Operations, or similar roles in regulated industries
Proven expertise in channel orchestration using CRM, SFMC (or similar platforms), and iCVA
Experience driving operational excellence, process improvement, and execution standards for customer-facing activities
Strong analytical skills to interpret engagement metrics and drive continuous improvement
Knowledge of compliance, governance, MLR processes, and promotional/non-promotional content standards
Execution-focused, collaborative, resilient, with alignment to Novartis values and compliance-driven behaviors
Analytical thinking
Cross-functional collaboration
Stakeholder engagement
CRM
SFMC
iCVA

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8dw54j